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Archive for June, 2017

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

June 24, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishMost SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how to create content that is specifically influencer-targeted in order to earn the links and attention and...

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The Case For & Against Attending Marketing Conferences

June 23, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfishI just finished reading Jan Schaumann's short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add. First off, I think it's reasonable for managers and company leaders to be wary of conferences and events. It is absolutely true that if your employees attend them, there will be costs associated, and it's logical for businesses to seek a return on investment. What do you sacrifice when sending a team member to an event?Let's start by attempting to tally up the costs: Lost productivity – Usually...

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?Moz Local Report: Who’s Winning Wealth Management?

June 22, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Dr-PeteAs more people look for financial advice online, brick-and-mortar wealth management firms and financial advisors are competing harder than ever for search customers. More than 70% of millennials use search engines for research, and 15% of 18–34 year-olds are turning directly to search engines for financial advice. As consumers in their 20s and 30s grow their wealth, have families, and begin planning for the future, who is best situated to capture their attention online? This turns out to be a more difficult question than you might think. Focusing on Google, there are three major areas where financial service providers...

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JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience

June 20, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by alexis-sandersUnderstanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand the content, nothing is going to get indexed and the site is not going to rank. The most important questions for an SEO relating to JavaScript: Can search engines see the content and grasp the website experience? If not, what solutions can be leveraged to fix this? FundamentalsWhat is JavaScript?When creating a modern web page, there are three major components: HTML – Hypertext Markup Language serves as the backbone, or organizer...

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How to Create Stuffed Text Effect in Photoshop

June 19, 2017  |  Photoshop  |  , , , ,  |  Comments Off

In thіѕ Photoshop tutorial уου’ll learn hοw tο mаkе a nice simple stuffed text effect, using Photoshop layers, styles аnd filters. Final Image Preview Resources BubbleGum font Plain Fabric Texture 06 Step 1 Mаkе a nеw document, 1024x768px, set foreground affect tο #6e3f68 аnd background affect tο #261e25. Thеn mаkе a radial gradient frοm thе […]

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