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Archive for June, 2017

How Content Can Succeed By Making Enemies – Whiteboard Friday

June 30, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfishGetting readers on board with your ideas isn't the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there's certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, we're going to chat about something a little interesting — how...

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MozCon: Why You Should Attend & How to Get the Most Out of It

June 29, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by ronell-smith MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself I remember my first MozCon like it was yesterday. It’s the place where I would hear the quote that would forever change the arc of my career. “The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.” Though I didn’t know it at the the time, those were words I needed to hear, and...

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6 CRO Mistakes You Might Be Making (And How to Fix Them)

June 27, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by lkolowichYou just ran what you thought was a really promising conversion test. In an effort to raise the number of visitors that convert into demo requests on your product pages, you test an attractive new redesign on one of your pages using a good ol’ A/B test. Half of the people who visit that page see the original product page design, and half see the new, attractive design.You run the test for an entire month, and as you expected, conversions are up — from 2% to 10%. Boy, do you feel great! You take these results to your...

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How to Use Content Aware Fill in Photoshop

June 26, 2017  |  Photoshop  |  , , ,  |  Comments Off

Sіnсе Adobe Photoshop CS5, wе’ve bееn graced wіth a tool called Content Aware. In іtѕ various guises, thіѕ nifty function lets уου quickly аnd easily remove unwanted раrtѕ οf уουr image. Here, wе’ll take a look аt Content Aware Fill іn Photoshop. Hοw іt Works Photoshop looks аt уουr chosen selection аnd thе pixels around […]

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Paint by Numbers: Using Data to Produce Great Content

June 26, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by rjonesx.It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the...

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