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Archive for May, 2017

No, Paid Search Audiences Won’t Replace Keywords

May 31, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by PPCKirkI have been chewing on a keyword vs. audience targeting post for roughly two years now. In that time we have seen audience targeting grow in popularity (as expected) and depth.“Popularity” is somewhat of an understatement here. I would go so far as to say that I've heard it lauded in messianic-like “thy kingdom come, thy will be done” reverential awe by some paid search marketers. as if paid search were lacking a heartbeat before the life-giving audience targeting had arrived and 1-2-3-clear’ed it into relevance. However, I would argue that despite audience targeting’s popularity (and understandable success),...

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Lessons from 1,000 Voice Searches (on Google Home)

May 30, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Dr-PeteIt's hardly surprising that Google Home is an extension of Google's search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There's an increasingly clear connection between Featured Snippets in search and voice answers. For example, let's say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for "What do hedgehogs eat?" On desktop, you'd see a Featured Snippet like the following: Given that you're trying to wrangle a strange hedgehog, searching on your desktop may not be practical, so you ask...

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Evidence of the Surprising State of JavaScript Indexing

May 29, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by willcritchlowBack when I started in this industry, it was standard advice to tell our clients that the search engines couldn’t execute JavaScript (JS), and anything that relied on JS would be effectively invisible and never appear in the index. Over the years, that has changed gradually, from early work-arounds (such as the horrible escaped fragment approach my colleague Rob wrote about back in 2010) to the actual execution of JS in the indexing pipeline that we see today, at least at Google. In this article, I want to explore some things we've seen about JS indexing behavior in the...

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Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content

May 28, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by rjonesx.Alright, so here's the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right? User-generated content (UGC) can be an incredibly valuable source of content and organization, helping you build natural language descriptions and human-driven organization of site content. One common feature used by sites to take advantage of user-created content are tags, found everywhere from e-commerce sites to blogs. Webmasters can leverage tags to power site search, create taxonomies and...

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It’s Here: The Finalized MozCon 2017 Agenda

May 27, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by ronell-smithThat sound you hear is the coming together of MozCon 2017. [You can hear that, right? It's not just me.] With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that's saying a lot, but once you've perused the speakers' lineup, we're sure you'll agree. MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing, creating a place for individuals across the globe to learn from top-notch speakers, network, share ideas,...

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