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Archive for March, 2017

Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday

March 31, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by randfishEven if you know — deep down in your heart of hearts — how important SEO is, it's hard to prioritize when you have less than 3 hours a month to devote to it. But there's still a way to include the bare minimum, even if you run on a tight schedule. In today's Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday....

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?Feast Your Eyes on the MozCon 2017 Initial Agenda

March 30, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by ronell-smithAccording to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves. (More on that at a later date. We promise.) Aside from a few tweaks here and there, though, the next MozCon won’t be much different from those in years past. That is, it'll be unique and awesome in equal amounts. MozCon 2017: July 17–19 in SeattleYou can still expect world-class speakers sharing original information in a one-of-a-kind, charged atmosphere. Plus great...

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How to Make Sure Your Digital Marketing Strategy is Results-Driven

March 29, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by Alex-TTo measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be...

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Local SEO Spam Tactics Are Working: How You Can Fight Back

March 28, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Casey_MerazFor years, I've been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we'd see them removed fast and often, right? While there are instances where spam has been removed, it seems these are not fast fixes, permanent fixes, or even very common. In fact, they seem few and far between. So today I’m changing my tune a bit to call more attention to the spam issues people employ that violate Google My Business terms...

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Structuring URLs for Easy Data Gathering and Maximum Efficiency

March 28, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Dom-WoodmanImagine you work for an e-commerce company.Wouldn't it be useful to know the total organic sessions and conversions to all of your products? Every week?If you have access to some analytics for an e-commerce company, try and generate that report now. Give it 5 minutes.…Done?Or did that quick question turn out to be deceptively complicated? Did you fall into a rabbit hole of scraping and estimations?Not being able to easily answer that question — and others like it — is costing you thousands every year.Let’s jump back a stepEvery online business, whether it’s a property portal or an...

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