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Archive for February, 2017

How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

February 28, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by kerryjonesDo your link building results look something like this? Start doing outreach Get links Stop doing outreach No more links Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach. In this sense, you have to keep putting gas in the car for it to keep running (marketing “gas” = time, effort, and resources). But what if there was a way to fill up the car once, and that would give it enough momentum...

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3 Tactics for Hyperlocal Keywords – Whiteboard Friday

February 24, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by randfishTrying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you'll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly the right people. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about hyperlocal keyword research. Now, this is a big challenge, not only...

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Local SEO & Beyond: Ranking Your Local Business in 2017

February 23, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Casey_MerazIn 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven't done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy. While local SEO still presents a tremendous opportunity to grow your business, I'm going to look at some supplementary organic strategies you can take into your local marketing campaign, as well. In this post I'm going to address: How local search has changed since last year Why & how...

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Proximity to Searcher is the New #1 Local Search Ranking Factor

February 23, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by WhitesparkHave you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?” For example, take a look at the results I get for “plumbers”: (Searched in an incognito Chrome browser on PC in Edmonton) Here’s a quick summary of the basic local ranking factors for the businesses in this local pack: Notice that: None of the businesses have claimed/verified their Google listing. None of the businesses have any Google reviews. Only one of the businesses even has a...

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Branding Success: How to Use PPC to Amplify Your Brand

February 22, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by purna_vHere’s a question for you:Do you think a brand can influence your behavior outside of purchase preference? Put another way, will seeing the North Face logo make you want to take up hiking in the snow?A few years ago, researchers at Duke University conducted an experiment with 341 students. Their goal? Studying what makes a brand powerful and how we’re influenced by brands. As part of this study, the students were asked to complete what they were told was a visual acuity test.During this test, either an Apple logo or IBM logo flashed on the screen for a...

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