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Archive for December, 2016

How to Craft a Remarkable SEO Strategy for 2017 – Whiteboard Friday

December 30, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfish From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today's Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to this special New Year's edition of Whiteboard Friday. I hope you have all had a wonderful holiday season and are about to...

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Reach and Influence: Your First Marketing Priority

December 30, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by EricEngeWhen you first start out with content marketing, you often have a very basic challenge: you have to build an audience for your content. Even if you're a large brand with lots of people who are passionate about you, they're not yet conditioned to see you as a publisher of valuable content. In other words, either way, you've got work to do.In today's post, I'm going to outline why you should focus on reach and influence, and how to do it so that your content marketing efforts can deliver the maximum ROI.Map your marketplaceThe first thing to realize...

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How to Improve Your Site’s Performance When Using GIFs

December 29, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by Web_PerfectionistThe GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web developers and designers could create animations via timed delays. And to this day, little has changed regarding GIFs. Due to its simplicity, the widespread support for this format, and the ease with which it can be used to stream video clips, the GIF format is the oldest...

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Hunting Down SERP Features to Understand Intent & Drive Traffic – Next Level

December 28, 2016  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by jocameronWelcome to the seventh installment of our educational Next Level series! In our last episode, Jo showed us how to better optimize our sites when we think we've done it all (but still aren't ranking). This time around she's giving us the tools and the knowledge to finally capture ourselves a SERP feature. Read on and level up!Are you within striking distance of traffic-bumping SERP features?The content on your freakin' awesome site better be targeting the intent of the searcher. People of the world want different types of content depending on what they search. If you get this right,...

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Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

December 27, 2016  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by TaraReed_This week, Whiteboard Friday is hosted by the amazing Tara Reed who'll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let's dive in! Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHey. My name is Tara Reed. I'm the CEO of appswithoutcode.com, and you're hanging out with me today for Whiteboard Friday. Today, we're talking about how to use social media to 10x your...

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