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Archive for November, 2016

5 Takeaways from Earning Links in 130 Countries

November 30, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by kerryjonesI was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.” This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned there simply weren’t a lot of opportunities. For one thing, in Peru, there aren’t nearly as many publishers as in more populous countries. Most publishers expected payment for mentioning a brand. Furthermore, journalists did a lot of job-hopping, so maintaining relationships was difficult. This is a conundrum not...

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The 7 Citation Building Myths Plaguing Local SEO

November 29, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by JoyHawkinsPreviously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike.Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP.Truth: Google doesn’t even recognize suite numbers for a whopping majority of Google business listings. Even though you enter a suite number in Google My Business, it doesn’t translate into the "Suite #" field...

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5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

November 28, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by lkolowichIt’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what to read, what to download, and what to buy … and what not to.And they have a lot of choices.When inbound marketers like us are looking to generate more leads from our website, we need to think not just about how to capture people’s attention, but...

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Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems – Whiteboard Friday

November 26, 2016  |  SEO  |  , , , , , , , , , , , , ,  |  Comments Off

Posted by randfishWhen it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your link profile. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about a question we see a lot here at Moz, around what you...

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Announcing MozCon Local 2017!

November 24, 2016  |  SEO  |  , , ,  |  Comments Off

Posted by George-FreitagNow that location-based searches are growing about 50% faster than any other type of search on mobile, what are you going to do to make sure you’re working on the front lines of this new, local-focused world? Well, you can start by joining us in Seattle for MozCon Local 2017 on February 27–28 for a day full of in-depth workshops from LocalU followed by an all-day conference from the top local speakers and brands. You’ll come away with another level of understanding related to local strategy, citations, reviews, SEO local link building, content creation, and more, along with some...

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