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Archive for October, 2016

Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison

October 31, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by BritneyMullerwindow.onload = function() { Moz.include('jquery.datatables', function () { $('.datatable').dataTable({ 'bPaginate': true }); }); }; Keyword research, the blueprint to any successful SEO strategyIf you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted... thanks, Google. If you’re new to keyword research, getting comfortable with new keyword research tools will come more easily to you. Lucky pups. But us change-averse old dogs can still learn new tricks when we need to. Are you ready to see which...

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How to Craft the Best Damn E-commerce Page on the Web – Whiteboard Friday

October 28, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishFrom your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn...

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Local Empathy: The New Tool in Your Brand’s Emergency Kit

October 27, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by MiriamEllisImplement generosity. If I could sum up all of the thoughts I’m about to share with local enterprises, it would be with those two words. Image via Lewis Kelly Disasters and emergencies are unavoidable challenges faced by all local communities. How businesses respond to these stressful and sometimes devastating events spotlight company policy for cities to see. Once flood waters reside or cyclones trail away, once the dust settles, which of these two brands would you wish to call yours?: How two brands’ reaction to disaster became a reputation-defining moment As Hurricane Matthew moved toward the southeastern United States this month (in...

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New Moz Local Product Packages Are Coming in November

October 26, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by dudleycarr We've been working behind the scenes to make Moz Local serve your needs better than ever. It's not quite ready yet, but we just can't hold it in any longer — we had to give you a teaser of what we're planning. Moz Local has grown tremendously over the past 2.5 years. Our initial Listing Distribution offering pioneered the use of data aggregators to bring new efficiency and value to local businesses and agencies. We followed that with Search Insights, which added Local SEO analytics that gave businesses insight into how their location data performed in local searches. The...

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The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web

October 25, 2016  |  SEO  |  , , , , , , ,  |  1 Comment

Posted by iPullRankWeb technologies and their adoption are advancing at a frenetic pace. Content is a game that every type of team and agency plays, so we’re all competing for a piece of that pie. Meanwhile, technical SEO is more complicated and more important than ever before and much of the SEO discussion has shied away from its growing technical components in favor of content marketing. As a result, SEO is going through a renaissance wherein the technical components are coming back to the forefront and we need to be prepared. At the same time, a number of thought leaders have...

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