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Archive for September, 2016

How to Build Backlinks Using Your Competitors’ Broken Pages

September 29, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by TomCaultonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors' broken pages that have been linked to by external sources. Allow me to elaborate. Finding the perfect backlink often takes hours, and it can...

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How a Single Piece of Content Increased Our DA by +7 Points [Case Study]

September 28, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by sergeystefogloContent marketing has been discussed and researched more in the last 5 years than ever before. Source: Google Trends There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some. Depending on your goals, some are more effective than others. At Distilled, we’ve been fortunate enough to work on many creative content pieces with some incredible clients. This article is going to focus on a piece of content that my team and I created for a client. We’ll take a look at both the creation process and the tangible results of the...

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3 Surprising Lessons From Building 26,000 Links

September 27, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by KelseyLibertThe Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement was shared. While we regularly look back on our data to evaluate performance per campaign and client, until now we’d never analyzed all of these data in aggregate. After combing through 31,000 media mentions and 26,000 links, here’s what we found. Most high-authority links don’t receive a lot of social shares. Most marketers assume that if they...

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How to Appear in Google’s Answer Boxes – Whiteboard Friday

September 24, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfishFeatured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, "ranking zero" or capturing an answer box in Google can mean increased clicks and traffic to your site. In today's Whiteboard Friday, Rand explains the three types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about answer boxes,...

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Penguin 4.0: Was It Worth the Wait?

September 23, 2016  |  SEO  |  , ,  |  Comments Off

Posted by Dr-PeteFor almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time. September has been a very volatile month for the SERPs (more on that later in the post), but here’s what we’re seeing in MozCast for the past two weeks, including last night: In a normal month, a temperature of 82°F would be slightly interesting, but it's hardly what many people were expecting, and September 2016 has...

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