Warning: include_once(js/ie.php): failed to open stream: No such file or directory in /home3/gcalas/public_html/tut7.com/wp-content/themes/bigfeature/header.php on line 15

Warning: include_once(): Failed opening 'js/ie.php' for inclusion (include_path='.:/opt/php54/lib/php') in /home3/gcalas/public_html/tut7.com/wp-content/themes/bigfeature/header.php on line 15

Archive for August, 2016

Get Your Seattle Exploration on at MozCon 2016!

August 31, 2016  |  SEO  |  , , ,  |  Comments Off

Posted by EricaMcGillivrayMozCon is fast approaching us! On September 12-14—just two weeks away—1,400 online marketers will descend on Seattle, ready to learn about SEO, content, Google Tag Manager, conversion rate optimization, and so much more. We've got fewer than 60 tickets left, so grab yours now. Buy your MozCon 2016 ticket! If you haven't done so, check out all the learning! This post is geared toward the things you can do when MozCon sessions aren't happening. Places you'll want to go as recommended by Mozzers While you're in Seattle, we want to make sure you have a fabulous time. Seattle in September is beautiful....

Read More

The Two-Part SEO Ranking Model: Let’s Make SEO Simple

August 31, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by EricEngeThere sure is a lot of interest in SEO ranking factors: There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you're serious about SEO, you need to understand what these studies say. That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world's largest companies, and some of the highest-traffic websites in the world. For most of these companies,...

Read More

Should You Be Outsourcing SEO Training for Your Team?

August 30, 2016  |  SEO  |  , , ,  |  Comments Off

Posted by rachelgooodmanmooreWhen first looking to offer something new, most businesses fall in line with one of two schools of thought: Build it internally Purchase or outsource it There are pros and cons to both sides of the coin. Here’s an example: Say you’re looking to expand the selection of products your company sells. Building a new offering in-house would allow you complete control over the size and shape of the new product. The drawback? Building it yourself usually takes significant internal resources and time. If, instead, you chose to purchase a product from another organization (let’s call them Acme Corp) and whitelabel it...

Read More

When and How to Listen to Google’s Public Statements About SEO – Whiteboard Friday

August 29, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishWhen Google says jump, it's hard not to jump. Often we take the words of Google representatives as edict and law, but it's important to understand subtleties and to allow for clarification with time. In today's Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the "Big G" makes a statement about SEO.Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans. Welcome to another edition of Whiteboard Friday. This week we're going to chat about the public statements that Googlers make and...

Read More

Making Sense of Google’s Updates in Local Search

August 28, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by George-FreitagLast week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how that will help you understand where they’re heading.This has been a big year for local search, with Google launching a ton of changes related to local, including several changes directly to their local platform, Google My Business. Marketers and brands are naturally scrambling...

Read More