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Archive for April, 2016

The Local SEO Agency’s Complete Guide to Client Discovery and Onboarding

April 28, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllisWhy proper onboarding mattersImagine getting three months in on a Local SEO contract before realizing that your client’s storefront is really his cousin’s garage. From which he runs two other “legit” businesses he never mentioned. Or that he neglected to mention the reviews he bought last year. Worse yet, he doesn’t even know that buying reviews is a bad thing. The story is equally bad if you’re diligently working to build quality unique content around a Chicago client’s business in Wicker Park but then realize their address (and customer base) is actually in neighboring Avondale. What you don’t know will...

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Measuring Content: You’re Doing it Wrong

April 27, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by MatthewBarbyThe traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we’re creating has performed well. “The primary thing we look for with news is impact, not traffic,” says Jonah Peretti, Founder of BuzzFeed. One of the ways that BuzzFeed have mastered this is with the development of their proprietary analytics platform, POUND. POUND enables BuzzFeed to predict the potential reach of a story based on its content, understand how effective specific promotions are based on the downstream sharing...

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Members Area Tutorial: Create an Underwater Background Using Photoshop Filters

April 26, 2016  |  Photoshop  |  , , , , , , , ,  |  Comments Off

In thіѕ tutorial I’ll ѕhοw уου hοw tο υѕе Photoshop filters tο mаkе аn underwater background thаt уου саn υѕе fοr уουr οwn artwork. Photoshop Star Premium Members саn login now fοr full access tο thіѕ tutorial. Premium Members gеt access tο exclusive tutorials fοr Photoshop аnd Illustrator. Alѕο access tο dozens οf tutorial source […]

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What 300+ Content Marketing Campaigns Can Teach You About Earning Links

April 26, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by KelseyLibert[Estimated read time: 9 minutes] In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attempts before you’ll create a piece of content that’s a hit. If you’ve been at the content marketing game for a while, you probably agree with Rand. Seasoned content marketers know you’re likely to see a percentage of content flops before you achieve a big win. Then, as you gain a sense for why some content fails and other content succeeds, you integrate what you’ve learned into your process. Gradually, you start batting fewer base hits...

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Can We Predict the Google Weather?

April 25, 2016  |  SEO  |  , ,  |  Comments Off

Posted by Dr-Pete[Estimated read time: 7 minutes] Four years ago, just weeks before the first Penguin update, the MozCast project started collecting its first real data. Detecting and interpreting Google algorithm updates has been both a far more difficult and far more rewarding challenge than I ever expected, and I've learned a lot along the way, but there's one nagging question that I've never been able to answer with any satisfaction. Can we use past Google data to predict future updates?Before any analysis, I've always been a fan of using my eyes. What does Google algorithm "weather" look like over...

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