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Archive for February, 2016

The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool

February 29, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by tian_wangWith today’s blog post I’m sharing everything one needs to know about an underappreciated tool: the Google Analytics add-on for Google Sheets. In this post I’ll be covering the following:1. What is the Google Analytics add-on? 2. How to install and set up the Google Analytics add-on. 3. How to create a custom report with the Google Analytics add-on. 4. A step-by-step worked example of setting up an automated report. 5. Further considerations and pitfalls to avoid.Thanks to Moz for having me, and for giving me the chance to write about this simple and powerful tool! 1. What is the Google Analytics add-on...

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Overcoming Objections on Your Landing Pages – Whiteboard Friday

February 26, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfish[Estimated read time: 9 minutes] How do you take your potential customers' problems and turn them into a conversion success? If you're having trouble with low conversion rates on high-traffic landing pages, don't worry — there's help. In today's Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about overcoming objections on your landing pages in order to improve conversion...

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Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails

February 26, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by KelseyLibert[Estimated read time: 15 minutes] Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge. In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies. By looking at brands that dominated headlines within the last year, we set out to answer the following questions: Does positive press coverage always bring more benefits than negative press coverage? Beyond the initial spikes in traffic and backlinks, what kind of long-term SEO...

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Does Ad Viewability Always Equal Views?

February 25, 2016  |  SEO  |  , , ,  |  Comments Off

Posted by rMaynes1[Estimated read time: 6 minutes]There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it's easy to see how it’s become such a hot topic in the digital marketing world. But what exactly does it mean to be "viewable?" Does this mean people will look at your ad? We recently conducted a research study that set out to answer these questions. Conducting the eye-tracking studyThe study was conducted in two parts: an online survey of 1400 participants for quantitative data,...

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How to Find Your Brand’s Disruptive Opportunity

February 24, 2016  |  SEO  |  , , ,  |  Comments Off

Posted by ronell-smith[Estimated read time: 9 minutes] In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for to each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen. Months later, I interviewed the owner of the lure company everyone was copying. His comments were eye-opening and accurate. “I don’t get it,” he said, referring to the competition. “I sell one million lures for ....

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