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Archive for August, 2015

Moz’s Acquisition of SERPscape, Russ Jones Joining Our Team, and a Sneak Peek at a New Tool

August 27, 2015  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfishToday, it's my pleasure to announce some exciting news. First, if you haven't already seen it via his blog post, I'm thrilled to welcome Russ Jones, a longtime community member and great contributor to the SEO world, to Moz. He'll be joining our team as a Principal Search Scientist, joining the likes of Dr. Pete, Jay Leary, and myself as a high-level individual contributor on research and development projects. If you're not familiar with Mr. Jones' work, let me embarrass my new coworker for a minute. Russ: Was Angular's CTO after having held a number of roles with the company...

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The SEO Professional’s Guide to Waterfall Diagrams

August 26, 2015  |  SEO  |  , , ,  |  Comments Off

Posted by ZoompfAs we know well by now, the speed of a web page is very important from an SEO and user experience perspective. Faster pages have higher search engine ranks, and users will visit more pages and convert higher on a fast performing website. In short, the smart SEO professional needs to also think about optimizing for performance as well as content. As we discussed in our last article, WebPageTest is a great free tool you can use to optimize your website performance. One of the most useful outputs of the WebPageTest tool is a graphic known as the waterfall...

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The True Cost of Local Business Directories

August 25, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by kristihinesIf you're a local business owner, you've likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, Yellow Pages, and similar networks in order to help boost your local search visibility on Google. It sounds easy at first: you think you’ll just go to a few websites, enter your contact information, and you’ll be set. Because all you really want to do is get some links to your website from these profiles.But the truth is, there are a lot of local business listings to obtain if you go the DIY route. There...

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User Behaviour Data as a Ranking Signal

August 24, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by Dan-Petrovic (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { ...

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How Much Keyword Repetition is Optimal – Whiteboard Friday

August 22, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfishWith all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I'm targeting a particular keyword, where and how often should I use that in the front and back ends of my page? In today's Whiteboard Friday, Rand puts his recommendations into the context of today's SERPs. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat...

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