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Archive for June, 2015

Help Us Improve the Moz Blog: 2015 Reader Survey

June 30, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by Trevor-KleinIn late 2013, we asked you all about your experience with the Moz Blog. It was the first time we'd collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With the pace of change in our line of work (not to mention your schedules and reading habits) we didn't want to wait that long again, so we're taking this opportunity to ask you how well we're keeping up. Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do...

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Advanced Local SEO Competition Analysis

June 29, 2015  |  SEO  |  , , ,  |  Comments Off

Posted by Casey_MerazCompetition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market, you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game. Since there are plenty of resources out there on best practices, this guide will assume that you have already followed the best practices for your own listing and are looking for the little things that might make a big difference in...

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Why ccTLDs Should Not Be an Automatic Choice for International Websites

June 29, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by Liam_CurleyThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.There are many articles on domain structure for international sites. Many, if not all, recommend the use of ccTLDs due to the geo signals they send to Google; but I’ve read very few articles that substantiate this type of claim with any research or evidence. Is this recommendation outdated? With every passing year, Google gets better at reading...

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What to See, Do, and More at MozCon 2015 in Seattle

June 28, 2015  |  SEO  |  , , ,  |  Comments Off

Posted by EricaMcGillivrayOne of our favorite things about MozCon is introducing all of you to Seattle. We love our city, and besides three days of marketing learning, we also host three night events and facilitate other fun activities. We are currently sold out! Join the wait list or pre-purchase your MozCon videos! Check out the full schedule if you're interested in knowing more about the MozCon sessions. Birds-of-a-feather tables at lunchAfter many requests for more community connecting, this year, we're launching birds-of-a-feather tables during each lunch. There will be eight labeled tables with different topics each day and a different facilitator each day....

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How to Rid Your Website of Six Common Google Analytics Headaches

June 27, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by amandaeckingThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.I've been in and out of Google Analytics (GA) for the past five or so years agency-side. I've seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords not-so-subtly phased out of the free platform. Analytics has been a focus of mine for the past year or so—mainly,...

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