Archive for May, 2015
Posted by AndreaLehrThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to...Read More
Posted by Trevor-KleinLast week, we began posting short (< 2-minute) video tutorials that help you all get the most out of Moz's tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution. Today, we've got a brand-new roundup of the most recent videos: How to Examine and Analyze SERPs Using New MozBar Features How to Boost Your Rankings through On-Page Optimization How to Check Your Anchor Text Using Open Site Explorer How to Do Keyword Research with OSE and the Keyword Difficulty Tool How to Discover...Read More
Posted by randfishA frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. There's a short answer with a big asterisk, and in today's Whiteboard Friday, Rand explains what you need to know. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm going to try and answer a question that plagues a lot of marketers, a lot of SEOs and that we ask very frequently....Read More
Posted by AlexApptentiveThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.After seeing Rand's "Mad Science Experiments in SEO" presented at last year's MozCon, I was inspired to put on the lab coat and goggles and do a few experiments of my own—not in SEO, but in SEO's up-and-coming younger sister, ASO (app store optimization).Working with Apptentive to guide enterprise apps and small startup apps alike to increase their...Read More
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