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Archive for October, 2014

What SEOs Need to Know About Topic Modeling & Semantic Connectivity – Whiteboard Friday

October 31, 2014  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by randfish Search engines, especially Google, have gotten remarkably good at understanding searchers' intent—what we mean to search for, even if that's not exactly what we search for. How in the world do they do this? It's incredibly complex, but in today's Whiteboard Friday, Rand covers the basics—what we all need to know about how entities are connected in search. For reference, here's a still of this week's whiteboard! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking topic modeling and semantic connectivity. Those words might sound big and confusing, but, in fact, they are...

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How to Include Influencers in Your Content Strategy

October 30, 2014  |  SEO  |  , , ,  |  Comments Off

Posted by Amanda_GallucciThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. The first thing most people think when they hear "influencers" is promotion. Important people with an engaged following can amplify the reach of whatever idea, content or brand they choose to share. If you only weave influencers into your content strategy when your finished product is ready to be promoted, however, you're missing out on the full potential...

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Fire Text Effect Tutorial in Photoshop

October 30, 2014  |  Samples  |  , , , ,  |  Comments Off

Fire is an element that is both creative and destructive. It signifies motion, brightness, and warmth. If you’re creating illustrations that need these qualities, this fire text effect tutorial will be really helpful. This tutorial by our graphic artist Romel Belga will teach you how to set your message on fire without burning yourself. Here are all the images you’ll be needing. download now First, create a new file (CTRL+N) and set your document size. We opted for a 9 x 4 inch banner. Make sure your resolution is 300 for printing but 72 is fine for web use. Since the background layer is...

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It’s Time to Treat Content as Part of the User Experience

October 30, 2014  |  SEO  |  , , , , , ,  |  Comments Off

Posted by wrttnwrd Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's act that way.Content: the silent epidemic Your site's infested. Most organizations treat content like some kind of horrific disease. They try to shove it as far away as possible from the "real" web site, like a bad case of body lice. Where do they put it? The blog, of course: Don't worry, this isn't another put-the-blog-on-the-site-dammit rant. Hopefully, you already understand that blog.site.com isn't...

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Semantic Analytics: How to Track Performance and ROI of Structured Data

October 29, 2014  |  SEO  |  , , , , ,  |  Comments Off

Posted by Mike_Arnesen If you're interested in tracking the ROI of adding semantic markup to your website, while simultaneously improving your web analytics, this post is for you! Join me, friend.Semantic markup and structured data: Can I get a heck yes?! If you haven't heard of semantic markup and the SEO implications of applying said markup, you may have been living in a dark cave with no WiFi for the past few years. Or perhaps you're new to this whole search marketing thing. In the later case, I won't fault you, but you should really check this stuff out, because it's the future. That...

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