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Archive for September, 2014

The Myth of Google’s 200 Ranking Factors

September 30, 2014  |  SEO  |  , , ,  |  8 comments

Posted by gfiorelli1 The woman in the gif below just said to Captain Picard that she can show him the definitive and complete list of the 200 Google ranking factors. Picard, who is a wise man, can do nothing but walk away with a facepalm. Who can blame Captain Picard for his reaction? We all know, in fact, that a complete and ultimate list of the 200 ranking factors does not exist. If you agree, then why do we still see statistics like these below on  Buzzsumo? Let me offer this disclaimer before I continue: I am not writing this post to attack people like Brian Dean, who, in August, published an update to the...

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Why You Shouldn’t Have a Mobile Marketing Strategy

September 29, 2014  |  SEO  |  , , ,  |  10 comments

Posted by willcritchlow Before I start, I should address the irony of writing this post on a site that isn't yet designed for mobile. I don't make those decisions, nor have the insight into the development backlog. I still think this is the community to have this discussion with, so I'll just have to put up with the irony. This post isn't really about responsive websites, though. I wanted to address a broader question. There are a few marketing topics that seem to make it into board rooms sooner than others. Social media was one – I've heard a lot of senior...

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Adapted Movie Posters Featuring Cars Manufactured On The Same Year

September 28, 2014  |  Samples  |  , , , , , , ,  |  Comments Off

Car enthusiasts, behold! It’s time we put the focus on old cars that should have made it to the big screens. YTD reader, Laura Creed, gave us a tip about these cool adaptations of movie posters which feature cars manufactured on the year each movie was released. It’s interesting how the artist was able to illustrate the cars to suit their respective movies. Moreover, it’s fascinating how the artist paired the manufacturing year to the movie release date. The guys say “There is no plan B,” but this van looks like a very good alternative to the A Team van. This truck isn’t a typical race...

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How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday

September 27, 2014  |  SEO  |  , , , , , , , , , ,  |  4 comments

Posted by randfish It's easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today's Whiteboard Friday, Rand explains a few of the reasons that people we thought were new customers often decide to leave. For reference, here's a still of this week's whiteboard! Video transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm talking about some conversion rate optimization mistakes that we've made. They're pernicious and challenging to understand, because we've succeeded in one big important aspect...

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Display WordPress posts outside of WordPress

September 26, 2014  |  SEO  |  , , ,  |  1 Comment

WordPress can make for a great CMS, but sometimes it’s not always feasible or practical to use it for your entire site. One common scenario is to use WordPress for a blog that runs along side a site built with a completely different technology. However, a problem arises in this situation: What if you want to display blog posts on your non-WordPress site? For example let’s, consider the following assumptions: You have a website built upon some sort of PHP stack. E.g CodeIgiter, CakePHP, Zend, whatever… It doesn’t really matter as long as it’s some sort of PHP website. You have a WordPress...

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