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Archive for August, 2014

Video SEO in a Post-Rich Snippet World

August 30, 2014  |  SEO  |  , , ,  |  Comments Off

Posted by PhilNottingham This post can be considered a sequel to this post from 2012. Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out this fantastic post from AJ Kohn for the details). One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site. A list of domains receiving rich snippets as of August 2014, courtesy of Casey Henry. For me, this sparked three questions. Why has Google done this?...

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Typendium: Typography History in an App

August 29, 2014  |  Samples  |  , ,  |  Comments Off

“Discover the history behind some of the world’s greatest typefaces with Typendium, an elegant collection of short essays and illustrations.” Typendium is a recently launched iPhone app that features stories about some of the world’s greatest typefaces and the designers behind them. The iOS app contains a collection of short essays accompanied with neat illustrations telling everything from why Palatino is “the world’s most pirated typeface” to why Gill Sans is “considered controversial“. Typendium is a collaborative project between game maker-slash-sound designer William Robinson and artist Robyn Nevison, and working on the project was their way to learn how to make an app....

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But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content – Whiteboard Friday

August 29, 2014  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by randfish We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure. In today's Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution. For reference, here's a still of this week's whiteboard! Video Transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. So last week I was in Minneapolis for the MnSearch Summit, and it was a very impressive event. But I had a number of conversations with folks there....

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But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content – Whiteboard Friday

August 29, 2014  |  SEO  |   |  Comments Off

Posted by randfish We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure. In today's Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution. For reference, here's a still of this week's whiteboard! Video Transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. So last week I was in Minneapolis for the MnSearch Summit, and it was a very impressive event. But I had a number of conversations with folks there....

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Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

Posted by Casey_Meraz The recent Google Pigeon update that affected local search was just another example of why marketer's should never put all of their eggs in one basket.  Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing. One of my favorite...

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