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  • Structuring URLs for Easy Data Gathering and Maximum Efficiency

    March 28, 2017  |  SEO  |  , , , , , ,  |  No Comments

    Posted by Dom-WoodmanImagine you work for an e-commerce company.Wouldn't it be useful to know the total organic sessions and conversions to all of your products? Every week?If you have access to some analytics for an e-commerce company, try and generate that report now. Give it 5 minutes.…Done?Or did that quick question turn out to be deceptively complicated? Did you fall into a rabbit hole of scraping and estimations?Not being able to easily answer that question — and others like it — is costing you thousands every year.Let’s jump back a stepEvery online business, whether it’s a property portal or an...

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    The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday

    March 24, 2017  |  SEO  |  , , , , ,  |  No Comments

    Posted by AgileJimYou've probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment's notice.In today's Whiteboard Friday, we welcome guest host Jim Ewel, founder of AgileMarketing.net, as he describes what's important in the agile marketing process and why incorporating it into your own work is beneficial. Click on the whiteboard image above to open a...

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    Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs

    March 23, 2017  |  SEO  |  , , , , , ,  |  No Comments

    Posted by FeliciaCrawfordHowdy, readers! We're back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we've covered previously: Your Daily SEO Fix: The Keyword Research Edition Your Daily SEO Fix: Link Building & Ranking Zero Today we'll be delving into more keyword and concept research, quick wins for on-page optimization, and a neat way to stay abreast of duplicates and inaccuracies in your local listings. We use Moz Pro, the MozBar, and Moz Local in this week's fixes. Fix #1: Grouping and analyzing keywords by label to judge how well you're...

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    How to Do a Content Audit [Updated for 2017]

    March 22, 2017  |  SEO  |  , , ,  |  No Comments

    Posted by Everett (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from...

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    The Step-By-Step Guide to Testing Voice Search Via PPC

    March 21, 2017  |  SEO  |  , , , ,  |  No Comments

    Posted by purna_vI was conned into my love of cooking by my husband. Never having set foot in the kitchen until the grand old age of 22, my husband (then boyfriend) — a former chef — said he’d teach me some simple recipes. I somewhat enjoyed the process but very much enjoyed the lavish praise he’d bestow upon me when eating whatever I whipped up. Highly encouraged that I seemingly had an innate culinary genius, I looked to grow my repertoire of recipes. As a novice, I found recipe books inspiring but confusing. For example, a recipe that called for cooked chicken...

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