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  • Add a Warm Atmosphere Effect to a Forest Image with Photoshop

    December 7, 2016  |  Photoshop  |  , , , , ,  |  No Comments

    In thіѕ Photoshop tutorial wе wіll add a warm atmospheric effect tο a forest image. Wе wіll υѕе mainly Photoshop native filters іn a way thаt іѕ simple enough fοr beginners tο follow. Final Image Aѕ always, thіѕ іѕ thе final image thаt wе’ll bе mаkіng: Tutorial Fine points Program: Adobe Photoshop CS3 Estimated Completion Time: […]

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    Tactical Keyword Research in a RankBrain World

    December 7, 2016  |  SEO  |  , , , ,  |  No Comments

    Posted by Dr-Pete Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. At the time, voice search on desktop may have seemed like a gimmick, but in hindsight it was a signal that Google was taking natural language search seriously. Just a few months later the Hummingbird update rewrote Google's core engine, and much of...

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    Mastering the Owner Response to the Quintet of Google My Business Reviews

    December 6, 2016  |  SEO  |  , , , , , ,  |  No Comments

    Posted by MiriamEllisTwo dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history? Because reviews and owner responses are direct reputation management, free marketing, free advertising, damage control, and quality control all wrapped up in one multi-voice song about your brand. What’s missing from the picture of this free-for-all of voices caroling sentiment about your brand? You are — the conductor! If you’re not leading the...

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    Which Page Markup + Tags Still Matter for SEO? – Whiteboard Friday

    December 2, 2016  |  SEO  |  , , , , , ,  |  No Comments

    Posted by randfishShould you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn't completely pulled the rug out from under us, don't let the lack of drastic change in page markup fool you. In today's Whiteboard Friday, Rand outlines where to focus your efforts when it comes to on-page SEO and offers some tools to help with the process. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going...

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    5 Takeaways from Earning Links in 130 Countries

    November 30, 2016  |  SEO  |  , , , ,  |  No Comments

    Posted by kerryjonesI was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.” This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned there simply weren’t a lot of opportunities. For one thing, in Peru, there aren’t nearly as many publishers as in more populous countries. Most publishers expected payment for mentioning a brand. Furthermore, journalists did a lot of job-hopping, so maintaining relationships was difficult. This is a conundrum not...

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