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  • A Guide on How to Use XPath and Text Analysis to Pitch Content

    October 25, 2016  |  SEO  |  , , , , ,  |  No Comments

    Posted by petewailesIn my day-to-day role at Builtvisible, I build tools to break down marketing challenges and simplify tasks. One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to spend some time creating a process to help in the ideation stage. In the spirit of sharing, I thought I'd show you how that process was created and share it with you all. Tell me what you writeThe first challenge is making sure that your content will be...

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    The 2016 #MozCon Video Bundle Has Arrived!

    October 22, 2016  |  SEO  |  , , , ,  |  No Comments

    Posted by Danielle_LaundersWe’re excited to announce that the MozCon 2016 Video Bundle is ready! That means no more #FOMO — you can catch up on all 27 sessions and over 15 hours of online marketing goodness from some of the brightest minds in the industry. Want to earn more featured snippets? Yup, we cover that. Looking for new tools and tactics for link acquisition? You’ll learn that, too! Can’t wait to get started? Feel free to jump ahead: Buy the MozCon 2016 Video Bundle If you attended MozCon 2016, don’t worry — the videos are included with your ticket. Just check your inbox...

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    Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture – Whiteboard Friday

    October 21, 2016  |  SEO  |  , , , , , , ,  |  No Comments

    Posted by randfishHave you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process, regardless of whichever route you go. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about content gating. This is something that...

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    Earning the Link: How to Pitch and Partner with the 5 Publisher Personas

    October 20, 2016  |  SEO  |  , , , , ,  |  No Comments

    Posted by QuezSaysI stood up from my office chair, stepped behind it and leaned on its back with both hands so I could stare at the email from a new angle. I was silenced by the response of the blogger: “We’ve had a recent policy change here, and we no longer offer followed links. It’s hurting our reputation and being flagged by Google." In that moment, the game changed for me. I’ve received some interesting responses from editors and bloggers about links before, but never as adamant and uninformed as this. I realized that I needed to develop a communication strategy for...

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    All Content is Not Created Equal: Comparing Results Across 15 Verticals

    October 19, 2016  |  SEO  |  , , , , , ,  |  No Comments

    Posted by kerryjonesAre you holding your content marketing to unrealistic standards? No matter how informative your infographic about tax law may be, it’s not going to attract the same amount of attention as a BuzzFeed Tasty video. You shouldn’t expect it to. In order to determine what successful content looks like for your brand, you first need to have realistic expectations for what content can achieve in your particular niche. Our analysis of hundreds of Fractl content marketing campaigns looked at the factors which have worked for our content across all topics. Now we've dived a little deeper into this data to...

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