• 12 Intricate Infographics at the Info•Rama Exhibit

    September 2, 2014  |  Samples  |  , , ,  |  No Comments

    Infographic poster designs that are part educational resources and part GREAT works of art. Info•Rama is an exhibit of sophisticated screen-printed infographics crafted by artists Tom Whalen and Kevin Tong at the Phone Booth Gallery in Long Beach, California. Both artists designed posters that can either function as art or educational references, and could possibly adorned on classroom walls. That is why the exhibit is intentionally scheduled to go along with the start of the school year. The infographic posters are both striking and brilliant that distinguishes them from ordinary educational posters. This is because of the screen-printing process used to create each piece. With Info•Rama,...

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    The Why, What, and How of Blogger Outreach for Your Clients

    September 1, 2014  |  SEO  |  , ,  |  No Comments

    Posted by JessicaEdmondsonI. Why you should care about blogger outreach I work at Distilled as part of the Promotions Team where much of what I do is working with bloggers. My job in a nutshell is to make the right demographic aware of my client's product/services. When new B2C clients ask me what the benefits are of working with bloggers, I usually say something to the effect of: it's about marketing to people who will tell others about you (think word-of-mouth marketing). Outreach let's you tap into influencers' reach and communities to get the right niche of people talking about your business, which...

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    Video SEO in a Post-Rich Snippet World

    August 30, 2014  |  SEO  |  , , ,  |  No Comments

    Posted by PhilNottingham This post can be considered a sequel to this post from 2012. Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out this fantastic post from AJ Kohn for the details). One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site. A list of domains receiving rich snippets as of August 2014, courtesy of Casey Henry. For me, this sparked three questions. Why has Google done this?...

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    Typendium: Typography History in an App

    August 29, 2014  |  Samples  |  , ,  |  No Comments

    “Discover the history behind some of the world’s greatest typefaces with Typendium, an elegant collection of short essays and illustrations.” Typendium is a recently launched iPhone app that features stories about some of the world’s greatest typefaces and the designers behind them. The iOS app contains a collection of short essays accompanied with neat illustrations telling everything from why Palatino is “the world’s most pirated typeface” to why Gill Sans is “considered controversial“. Typendium is a collaborative project between game maker-slash-sound designer William Robinson and artist Robyn Nevison, and working on the project was their way to learn how to make an app....

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    But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content – Whiteboard Friday

    August 29, 2014  |  SEO  |  , , , , , , , ,  |  No Comments

    Posted by randfish We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure. In today's Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution. For reference, here's a still of this week's whiteboard! Video Transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. So last week I was in Minneapolis for the MnSearch Summit, and it was a very impressive event. But I had a number of conversations with folks there....

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