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  • Moz Local Brightens Map Maker Shutdown Blues with Google NAP Change Alerts

    January 23, 2017  |  SEO  |  , , , , , , ,  |  No Comments

    Posted by MiriamEllis“Why, there’s a change in the weather, there’s a change in the seaSo from now on, there’ll be a change in me.”Ethel Waters - There’ll Be Some Changes MadeChange happens fast! Recently, I came across a local retail store that was violating Google’s naming guidelines on the company’s Google My Business listing. As a tiny experiment, I used a Google account I had never used before for any Maps tasks, recommending that Google correct the name. It took 48 hours for my suggestion to be implemented and for me to receive a thank-you email from Google. Just like...

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    What Links Can You Get That Comply with Google’s Guidelines? – Whiteboard Friday

    January 21, 2017  |  SEO  |  , , , , ,  |  No Comments

    Posted by MarieHaynesIf you've ever been the victim of a Google penalty, you know how painful it can be to identify the problem and recover from the hit. Even if you've been penalty-free thus far, the threat of getting penalized is a source of worry. But how can you avoid it, when it seems like unnatural links lurk around every corner?In today's Whiteboard Friday, we're overjoyed to have Google penalty and unnatural link expert Marie Haynes share how to earn links that do comply with Google's guidelines, that will keep your site out of trouble, and that can make a...

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    How to Identify Your E-commerce Product Page Keywords Using MozBar

    January 20, 2017  |  SEO  |  , , , , , ,  |  No Comments

    Posted by BrianChildsA common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there's always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO they can get. Today, I’ll show you a way to make your e-commerce product page keyword research a lot easier. My secret weapon? MozBar. By the end of this post, you'll discover how...

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    MozBar Revived! How We Rebuilt MozBar to be More Robust Than Ever—Plus a Brand-New Feature

    January 18, 2017  |  SEO  |  , , , , , , , ,  |  No Comments

    Posted by Roxana_Nelson2016 was quite a year for MozBar… I’m so pleased to announce that we’ve completely rebuilt the foundation for MozBar, making it more robust and reliable, and we’ve launched a new MozBar Premium feature: On-Page Content Suggestions! Download MozBar for Chrome But before we get into the fun, new feature stuff, I want to be completely transparent about some of the challenges we faced early last year: We're listening and taking it all to heart. Thank you for having our back with your excellent feedback!So what the heck exactly happened in the first half of 2016? We had a roadmap of features that...

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    What We Learned From Analyzing 1.4 Million Featured Snippets

    January 17, 2017  |  SEO  |  , , , , ,  |  No Comments

    Posted by GhergichWhat you should know about featured snippetsRecently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different?Our study focused on 30 questions, prepositions, and comparison search phrases instead of a random set of keywords. Anecdotally, many other SEOs and I saw that pages that answer questions — such as who, what, when, where, and how — tend to be great at earning featured snippets. Our goal was to see if our “gut feelings” were...

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