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  • How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday

    October 21, 2017  |  SEO  |  , , , , , , ,  |  No Comments

    Posted by randfishWhich link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about links in headers and footers, in navigation versus content,...

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    Unlocking Hidden Gems Within Schema.org

    October 19, 2017  |  SEO  |  , , , ,  |  No Comments

    Posted by alexis-sandersSchema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s intimidating shell, I found an incredibly useful and empowering tool. Once you know how to leverage it, Schema.org is an indispensable tool within your SEO toolbox. A structured data toolboxThe first part of any journey is finding the map. In terms of structured data, there are a...

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    Does Googlebot Support HTTP/2? Challenging Google’s Indexing Claims – An Experiment

    Posted by goralewiczI was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s question? He asked... Can Googlebot crawl using HTTP/2 protocols? You may be asking yourself, why should I care about Robert and his HTTP protocols?As a refresher, HTTP protocols are the basic set of standards allowing the World Wide Web to exchange information. They are the reason a web browser can display data stored on another server. The first was initiated...

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    Google Shares Details About the Technology Behind Googlebot

    October 17, 2017  |  SEO  |  , , , , , ,  |  No Comments

    Posted by goralewiczCrawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. With this exponential growth of technical SEO, we need to get more and more technical. That being said, we still don’t know how exactly Google crawls our websites. Many SEOs still can’t tell the difference between crawling and indexing. The biggest problem, though, is that when we want...

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    Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday

    Posted by randfishHave your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span> Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about writing headlines. One of...

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