• My Favorite 5 Analytics Dashboards – Whiteboard Friday

    February 28, 2015  |  SEO  |  , , , ,  |  No Comments

    Posted by Sixthman Finding effective ways of organizing your analytics dashboards is quite a bit easier if you can get a sense for what has worked for others. To that end, in today's Whiteboard Friday the founder of Sixth Man Marketing, Ed Reese, shares his five favorite approaches.UPDATE: At the request of several commenters, Ed has generously provided GA templates for these dashboards. Check out the links in his comment below! For reference, here's a still of this week's whiteboard! Video transcription Hi, I'm Ed Reese with Sixth Man Marketing and Local U. Welcome to this edition of Whiteboard Friday. Today we're going to talk about one of...

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    These Oscars 2015 Title Cards Are Frigging Awesome!

    February 27, 2015  |  Samples  |  , , , , , ,  |  No Comments

    The best part of the Oscars 2015 was the title cards. No question about that. It was a treat to the eyes every time the nominees for each of the Oscars categories were presented. With a smooth transition of elements, Henry Hobson featured recognizable objects that represented each movie and created a masterfully executed image of each nominated film. Henry Hobson is a UK-based graphic designer who worked on the last seven Oscars. Aside from that, he has several award-winning graphic design work on movies such as Sherlock Holmes, Snow White and the Huntsman, The Walking Dead and The Last of Us. “I’ve always been interested...

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    Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

    February 27, 2015  |  SEO  |  , , , , , ,  |  No Comments

    Posted by Martijn_ScheijbelerThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Everybody remembers being in college, writing down activities in a logbook, hoping the hours they worked on a project were enough for a sufficient grade. After two years as an online marketer/SEO, I realized what makes writing down activities so important.  The intent of this post is to save you from making the same mistakes I made. If you're working for a brand, you probably...

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    The Marketing Department of the Future

    Posted by SamuelScott My first marketing job was in porn. After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called "Startup Nation." My first job, however, turned out to be at a pornography website that broadcast live "shows" for a minute. Yeah, it's a little embarrassing. But I learned a lot – about what not to do. Every day, I would write fake porn stories that would be stuffed with keywords and then published on an "independent" site with links to the main website. One day,...

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    15 SEO Best Practices for Structuring URLs

    February 25, 2015  |  SEO  |  , , ,  |  No Comments

    Posted by randfish It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. But, an important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never rank us well." Google and Bing have come a long way and can...

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