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  • Can SEOs Stop Worrying About Keywords and Just Focus on Topics? – Whiteboard Friday

    February 5, 2016  |  SEO  |  , , , , , , , , ,  |  No Comments

    Posted by randfishShould you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to...

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    The Machine Learning Revolution: How it Works and its Impact on SEO

    February 4, 2016  |  SEO  |  , , , ,  |  No Comments

    Posted by EricEngeMachine learning is already a very big deal. It's here, and it's in use in far more businesses than you might suspect. A few months back, I decided to take a deep dive into this topic to learn more about it. In today's post, I'll dive into a certain amount of technical detail about how it works, but I also plan to discuss its practical impact on SEO and digital marketing. For reference, check out Rand Fishkin's presentation about how we've entered into a two-algorithm world. Rand addresses the impact of machine learning on search and SEO in detail...

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    New and Improved Local Search Expert Quiz: What’s Up with Local SEO in 2016?

    February 4, 2016  |  SEO  |  , , , , , ,  |  No Comments

    Posted by Isla_McKetta Think you're up on the latest developments in local SEO? One year ago we asked you to test your local SEO knowledge with the Local Search Expert Quiz. Because the SERPs are changing so fast and (according to our latest Industry Survey) over 42% of online marketers report spending more time on local search in the past 12 months, we've created an updated version. Written by local search expert Miriam Ellis, the quiz contains 40 questions designed to test both your general local SEO knowledge and your industry awareness. Bonus? The quiz takes less than 10 minutes to complete. Ready...

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    Moz Content Launches New Tiers and Google Analytics Integration

    February 3, 2016  |  SEO  |  , , , , ,  |  No Comments

    Posted by JayLearyWhen we launched Moz Content at the end of November, we limited the subscription to a single tier. At the time we wanted to get the product out in the wild and highlight the importance of content auditing, competitive research, and data-driven content strategy. To all of those early adopters who signed up as Strategists over the last few months, a big thanks. Since then, we’ve made a long list of improvements to both Audit performance/stability and the size of our Content Search index. Along with those updates we also added two new subscriptions for larger sites and agencies...

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    What’s it Take to "Go Viral?" 11 Traits to Give Your Idea Wings

    February 2, 2016  |  SEO  |  , , , , , , ,  |  No Comments

    Posted by mattroundBefore joining Distilled I worked for UsVsTh3m, an experimental Trinity Mirror project, where we created hundreds of games, quizzes and daft "toys." We had unprecedented freedom to try out new interactive formats, learning a great deal about what works… and what doesn’t. The key to success was "viral" traffic. You’ve probably heard the term bandied about in reference to something popular, and might even have rolled your eyes; it’s a much-abused buzzword. The idea is that online word-of-mouth can drive exponential traffic growth and broad media coverage with little or no traditional promotional support, but achieving this requires a certain...

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