• Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs

    October 22, 2014  |  SEO  |  , , , , , , ,  |  No Comments

    Posted by rMaynes1 In September 2014, Mediative released its latest eye-tracking research entitled "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behaviour". This large study had participants conduct various searches using Google on a desktop. For example, participants were asked "Imagine you're moving from Toronto to Vancouver. Use Google to find a moving company in Toronto." Participants were all presented with the same Google SERP, no matter the search query. Mediative wanted to know where people look and click on the SERP the most, what role the location of the listing on the SERP plays in winning views and clicks, and...

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    More than Keywords: 7 Concepts of Advanced On-Page SEO

    October 21, 2014  |  SEO  |  , , , , ,  |  No Comments

    Posted by Cyrus-Shepard "What is this page about?" As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't read pages like humans can, so we incorporate structure and clues as to what our content means. This helps provide the relevance element of search engine optimization that matches queries to useful results. Understanding the techniques used to capture this meaning helps to provide better signals as to what our content relates to, and ultimately helps it to rank higher in search results. This post explores a series of on-page techniques that not only build ...

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    Convincing Old-School Clients that Things Have Changed

    October 20, 2014  |  SEO  |  , , , ,  |  No Comments

    Posted by Kristina Kledzik There's a reason we use the terms  "white hat" and "black hat" for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO could get you to rank #1 for almost any term (before you let them go and your competitor paid them the same to outrank you). You only got a few thousand dollars in return for that ranking, though, since there weren't many people shopping online yet. Fast forward to today: Ranking well on Google is insanely profitable—much more so than it ever was...

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    Freebie: 5 Halloween-Themed Labels

    October 20, 2014  |  Samples  |  , ,  |  No Comments

    Halloween is nigh! Are you folks ready? We sure are! Anyway, last time we gave you lovely folks the 14 Flat Halloween Vector Set — perfect for children’s Halloween parties or making whimsical designs. This time though, we have decided to make something more scary serious. Below are 5 Halloween-themed labels that you can use for your design needs. The set contains five high-resolution .EPS files and five high-resolution .PSD files wherein you can just enter the text you need to. download nowAs always, don’t forget to show us how you folks used our freebie on our Twitter or at the comments...

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    Looks to Us Like Penguin 3.0 Update Has Rolled Out!

    October 19, 2014  |  SEO  |  , , , ,  |  No Comments

    I’ve only got one anecdote to support my suspicion, but a client who was a victim of Negative SEO lost all of their top 10 rankings, and as of today they are all back 100%! Photo Credit: omoscowonder.com Backstory: This client  hired us  in December 2013 to figure out why their rankings and organic traffic had dropped overnight on Oct 5, 2013 (date of the last Penguin update).  We analyzed their back links using a variety of tools and didn’t take us long to discover they had been a victim of negative SEO.  We found over a period of 3 months there...

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