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  • How to Use Content Aware Fill in Photoshop

    June 26, 2017  |  Photoshop  |  , , ,  |  No Comments

    Sіnсе Adobe Photoshop CS5, wе’ve bееn graced wіth a tool called Content Aware. In іtѕ various guises, thіѕ nifty function lets уου quickly аnd easily remove unwanted раrtѕ οf уουr image. Here, wе’ll take a look аt Content Aware Fill іn Photoshop. Hοw іt Works Photoshop looks аt уουr chosen selection аnd thе pixels around […]

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    Paint by Numbers: Using Data to Produce Great Content

    June 26, 2017  |  SEO  |  , , , , , ,  |  No Comments

    Posted by rjonesx.It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the...

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    Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

    Posted by randfishMost SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how to create content that is specifically influencer-targeted in order to earn the links and attention and...

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    The Case For & Against Attending Marketing Conferences

    June 23, 2017  |  SEO  |  , , , , ,  |  No Comments

    Posted by randfishI just finished reading Jan Schaumann's short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add. First off, I think it's reasonable for managers and company leaders to be wary of conferences and events. It is absolutely true that if your employees attend them, there will be costs associated, and it's logical for businesses to seek a return on investment. What do you sacrifice when sending a team member to an event?Let's start by attempting to tally up the costs: Lost productivity – Usually...

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    ?Moz Local Report: Who’s Winning Wealth Management?

    June 22, 2017  |  SEO  |  , , , , , ,  |  No Comments

    Posted by Dr-PeteAs more people look for financial advice online, brick-and-mortar wealth management firms and financial advisors are competing harder than ever for search customers. More than 70% of millennials use search engines for research, and 15% of 18–34 year-olds are turning directly to search engines for financial advice. As consumers in their 20s and 30s grow their wealth, have families, and begin planning for the future, who is best situated to capture their attention online? This turns out to be a more difficult question than you might think. Focusing on Google, there are three major areas where financial service providers...

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