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  • The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

    February 20, 2018  |  SEO  |  , , , , , , , ,  |  No Comments

    Posted by willcritchlowDigital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself). I mean, look at those offline dinosaurs, the argument goes. They all know that half their spend is wasted — they just don’t know which half. Maybe the joke’s on us digital marketers though, who garnered only 41% of global ad spend even in 2017 after years of strong growth. Unfortunately, while we were geeking out about attribution models and cross-device tracking, we were accidentally triggering...

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    Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday

    Posted by randfishSame content, different domains? There's a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution networks like Medium to spread the word. Rand covers all the canonical bases in this not-to-be-missed edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and...

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    Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

    February 15, 2018  |  SEO  |  , , , , , , ,  |  No Comments

    Posted by Jackie.FrancisIn SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we've invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and re-evaluating our content to identify areas that can be improved. That being said, if you've ever done a content review, you know how surprisingly challenging this is. A large variety of formats and topics alongside the challenge of defining “good” content makes it hard to...

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    The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

    February 14, 2018  |  SEO  |  , , , , ,  |  No Comments

    Posted by MiriamEllisIt's February, and we've all dipped our toes into the shallow end of the 2018 pool. Today, let's dive into the deeper waters of the year ahead, with local search marketing predictions from Moz's Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. Miriam Ellis, Dr. Peter J. Myers, and Britney Muller weigh in on what your brand should prepare for in the coming months in local. WOMM, core SEO knowledge, and advice for brands both large and small Miriam Ellis, Moz Associate & Local SEO SME LSAs will highlight the value of Google-independenceWord-of-mouth marketing (WOMM)...

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    New Research: 35% of Competitive Local Keywords Have Local Pack Ads

    February 13, 2018  |  SEO  |  , , , ,  |  No Comments

    Posted by Dr-PeteOver the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for "oil change" from my Pixel phone in the Chicago suburbs): These ads seem to appear primarily on mobile results, with some limited testing on desktop results. We've heard rumors about local pack ads as far back as 2016, but very few details. How prevalent are these ads, and how seriously should you be taking them? 11,000 SERPs: Quick summaryFor this study, we decided to look at 110 keywords (in 11 categories) across...

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