• Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday

    October 24, 2014  |  SEO  |  , , , , , , ,  |  No Comments

    Posted by randfish This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today's Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google. For reference, here's a still of this week's whiteboard! Video transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about is it possible to have good SEO simply by focusing on great content to the exclusion of link building. This question was posed in the...

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    7 Lessons Designers Learn From an IKEA Catalog

    October 24, 2014  |  Samples  |  , , , , ,  |  No Comments

    I still remember the very first time I held an Ikea catalog in my hands and flipped through its pages. It was 1999 and the cover was a well-lit living room with a mother and son lying comfortably on a beige couch. I browsed and found myself amazed by the room layouts and colors. I didn’t know then that the magazine was teaching me a few design basics that I eventually learned more thoroughly about. Here’s a few things you can pick up from that Ikea catalog you keep ignoring on the center table. 1) Working with colors Over the years, Ikea has...

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    How Big Was Penguin 3.0?

    October 23, 2014  |  SEO  |   |  No Comments

    Posted by Dr-Pete Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations were higher. So, naturally, people were confused when MozCast showed the following data: The purple bar is Friday, October 17th, the day Google originally said Penguin 3.0 rolled out. Keep in mind that MozCast is tuned to an average temperature of roughly 70°F. Friday’s temperature was slightly above average (73.6°), but nothing in the last few days indicates a change on the scale of the original Penguin update. For reference,...

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    Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs

    October 22, 2014  |  SEO  |  , , , , , , ,  |  No Comments

    Posted by rMaynes1 In September 2014, Mediative released its latest eye-tracking research entitled "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behaviour". This large study had participants conduct various searches using Google on a desktop. For example, participants were asked "Imagine you're moving from Toronto to Vancouver. Use Google to find a moving company in Toronto." Participants were all presented with the same Google SERP, no matter the search query. Mediative wanted to know where people look and click on the SERP the most, what role the location of the listing on the SERP plays in winning views and clicks, and...

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    More than Keywords: 7 Concepts of Advanced On-Page SEO

    October 21, 2014  |  SEO  |  , , , , ,  |  No Comments

    Posted by Cyrus-Shepard "What is this page about?" As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't read pages like humans can, so we incorporate structure and clues as to what our content means. This helps provide the relevance element of search engine optimization that matches queries to useful results. Understanding the techniques used to capture this meaning helps to provide better signals as to what our content relates to, and ultimately helps it to rank higher in search results. This post explores a series of on-page techniques that not only build ...

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